If you’re serious about tackling B2B customer churn, there are several things you can do. One key strategy is to focus on building more revenue with your existing customer base. Before we go into that,…
We all know data has become one the most potentially valuable resources inside of the enterprise — this has been a building trend for a decade, made even more real with the widespread cloud adoption…
Ryan Floyd, co-founding MD of Storm Ventures, explores how to create a strategy to tackle customer churn for a tech startup ‘One of the biggest challenges for fast-growing companies is that because of all of the…
Since the start of the global Covid-19 pandemic, it’s likely you’ve had to convert your existing team to a remote one involuntarily, or you’ve had to hire a totally new remote team. Naturally, this brings…
I’ve heard thousands of pitches from hopeful CEOs of startups in a vast array of formats. Many investors have strong views on what to include or not include in a pitch deck. But in my…
Every SaaS founder will know how hard it is to build a customer base. But once you’ve achieved a reasonable number, the job isn’t done: you also have to make sure you don’t lose them. That’s what’s…
I put my thoughts on Workato down when we first invested, then added a follow-up post over a year ago. I thought it would be a good time to check in again as an investor…
Churn can take many forms – the dreaded email that’s never returned, or worse, the pre-emptive “we are dropping your service” note. But fear not, there are ways to respond to and work with churn…
How and why sales efficiency could help tech startups unlock growth Sales efficiency is the best way to understand the economics of a business. To me, it answers the question as to whether a business can…
If I could vote for Britain’s EU status from an eight hour time zone away, I would vote to keep the UK in Europe for many reasons. However, as an American and an investor in…