Workato — Future of the Enterprise
We all know data has become one the most potentially valuable resources inside of the enterprise — this has been a building trend for a decade, made even more real with the widespread cloud adoption…
SaaS
Creating a strategy to tackle customer churn for a tech startup
Ryan Floyd, co-founding MD of Storm Ventures, explores how to create a strategy to tackle customer churn for a tech startup ‘One of the biggest challenges for fast-growing companies is that because of all of the…
Building Remote Teams — All You Need To Know
Since the start of the global Covid-19 pandemic, it’s likely you’ve had to convert your existing team to a remote one involuntarily, or you’ve had to hire a totally new remote team. Naturally, this brings…
How to prepare a pitch deck for a SaaS investor
I’ve heard thousands of pitches from hopeful CEOs of startups in a vast array of formats. Many investors have strong views on what to include or not include in a pitch deck. But in my…
How to Fix Sales Churn
Every SaaS founder will know how hard it is to build a customer base. But once you’ve achieved a reasonable number, the job isn’t done: you also have to make sure you don’t lose them. That’s what’s…
Workato: the next chapter
I put my thoughts on Workato down when we first invested, then added a follow-up post over a year ago. I thought it would be a good time to check in again as an investor…
Why SaaS startups should care about churn
Churn can take many forms – the dreaded email that’s never returned, or worse, the pre-emptive “we are dropping your service” note. But fear not, there are ways to respond to and work with churn…
Calculating sales efficiency in a startup: The magic number that will help you scale
How and why sales efficiency could help tech startups unlock growth Sales efficiency is the best way to understand the economics of a business. To me, it answers the question as to whether a business can…
Brexit will bring chaos but as an investor it won’t put me off
If I could vote for Britain’s EU status from an eight hour time zone away, I would vote to keep the UK in Europe for many reasons. However, as an American and an investor in…
The Need for Speed
It has been almost 18 months since we invested in Workato and first wrote about our thinking behind the business. With the announcement of their next round of financing, I thought I would revisit some…