SaaS

Did you know that the average tenure of a VP of sales across businesses is 18 months? Imagine all the time and money spent on finding this person, investing in them building a team – only to have it all go out of the window a couple of months later. In the latest episode of #AskAVC channel, I share 3 ingredients critical for successful VP of sales hiring. Do you have to be good at sales yourself as a founder? How good your product needs to be before you can really scale sales? What do you need to know about your customers before you hire your first VP of sales? Watch the video to get answers to all these questions – and more!

In the previous episode of #AskAVC channel, I and Dominique Levine, co-CEO of Winning by Design that helps B2B companies grow by turning sales into a science, did a deep dive on how to generate more B2B sales leads. As we learned, however, not all leads are created equal – and you must optimize your lead generation strategy to ensure good conversion rates at each stage of the sales funnel. What is the difference between good and bad customers? How to build an ideal customer profile? How to prioritize between different leads? How to keep selling even after you closed a deal? Watch this video to get answers to all these questions – and much more!

In the latest episode of the #AskAVC channel, I go back to basics and dive deeper into some of the core concepts behind software as a service (or SaaS). Why this term should not be confused with “subscriptions”? What do you need to know about the market size for SaaS businesses? What are some of the technical challenges you might run into when building a SaaS company? What business models might work for you? Watch the video to get answers to all these questions – and much more!