One of the advantages of SaaS businesses is that you build a customer base that should not only continue to renew over time but also expand if you are delivering value. The opposite is the dreaded revenue churn. What is it and how to measure it is the topic of episode #2 of the #AskAVC channel.
In the first episode of #AskAVC channel, I talk about sales efficiency - the magic number that, if calculated right, helps tech startups to scale and unlock growth. How it's different from CAC and LTV, the relationship between sales efficiency and go-to-market fit - all this and much more I tackle in this video. For a deep dive, make sure also to check out my TechCrunch post on the same topic - https://blog.stormventures.com/calculating-sales-efficiency-in-a-startup-the-magic-number-that-will-help-you-scale-b8531dcfda8d.