Finance

• Quick ratio for SaaS startup
  • Insight into the optimal quick ratio, which measures growth efficiency,  for your SaaS startup.
• SaaS Survey Part 1
  • Deep benchmarking data and insights on the growth and operations of the companies in this space.
• SaaS Survey Part 2
  • Application delivery methods, operational costs and gross margins, contract terms, churn rates, capital requirements and accounting methods.

Research and Development

• SaaS Infographic
  • SaaS by the numbers survey: deepest set of SaaS growth and operations data to date.
• SaaS Metrics
  • Key metrics to understand and optimize a SaaS business, from 2 experts in the field.
  • Definitions for  SaaS Metrics
• Management Structure
  • Best practices for employee ranges and management layers for a growing startup.
• Predicting success using the Metrics Canvas
  • How to use the canvas to predict the future performance of a Saas company and decide whether to invest in a new Saas startup, or to double down on an existing portfolio company, and what returns to expect.

HR

• SaaS Sales Salary
  • Benchmarks for: salaries, commission, quotas for inside and outside reps.

Marketing

• How to tell a story – 3 steps to maximize impact
  • Storytelling is a skill that can be practiced. Great stories help the listener connect and remember details more accurately.

Sales

• How to build a powerful sales team
  • This post is written by Winning by Design (Storm Ventures’ in-house resource), which pioneered a scientific approach to optimizing revenue engines and implementing a hands-on coaching program for companies.